Absolutely Pure - Organic Cosmetics & Make-up
was created to bring you the best non-toxic beauty products.
Our cruelty-free products do not contain petrochemicals, synthetic preservatives, irritating emulsifiers, artificial fragrances, animal derivatives or any other nasties!
Absolutely Pure was created to bring you the best in natural, organic, non-toxic beauty products. Organic & Natural At Absolutely Pure we haven’t jumped on the organic band wagon like the plethora of websites that have sprung up recently.
Organically-grown ingredients are a bonus and you’ll see some of our products contain them, but ‘natural’ and ‘chemical-free’ is far more important to us and here’s why…
To be called ‘organic’ a product has to be certified as having met the criteria set by the organic-certifying body of the country it is produced in. Unfortunately, there is currently no international standard and so each country independently decides its own criteria for defining ‘organic’. However, one European certification organisation, ECOCERT, is now recognised in 70 countries. Here in the UK organic certification is given by the Soil Association, which has the most comprehensive organic standards worldwide for health and beauty products.
Cosmetics that are certified organic have to contain a high percentage of ingredients that are produced organically. They are farmed in such a way as to involve the minimal use of chemicals (pesticides and artificial fertilisers) and cannot be from a genetically modified crop.
The aim of organic farming is to produce the highest quality product, in its most natural state using methods that value the quality of the soil and consider the impact of farming on the environment. All of which minimises any pollution from the air, water and soil getting into the crop and the land it’s growing on.
Abolutely Pure Beauty Products
Absolutely Pure was created to bring you the best in natural, organic, non-toxic beauty products. Therefore you can shop with peace of mind.
